Mulium
mulium · consulting · line 02

A name is attacked quietly.
It is defended on the record

Brand & Trademark Protection has run on this domain since March 2018. The work is unglamorous and decisive: a name watched across marketplaces, social networks and registrars; abuse captured the day it appears, dated and hashed; takedowns prepared on the platform's own terms; and everything gathered into one chronology that holds when the matter reaches a registrar, a platform, or a tribunal. It is investigation applied to a name.

The method

01The watch

Abuse of a name rarely announces itself. A listing appears on a marketplace, an account surfaces on a social network, a domain is registered a letter away from yours. The line keeps the name under continuous observation across the places where abuse actually shows up, so that the first capture carries the earliest possible date. In a dispute, that date is worth more than any argument written afterwards.

02The capture

Every observation is recorded to a standard a third party can rely on: what was captured, when, from where, by what method, with a cryptographic fingerprint computed at capture so any later alteration is detectable. Single captures prove moments; the line builds series, because series prove conduct.

03The escalation

Takedown requests are prepared in the language of the platform's own policies, which is the language platforms answer. Where a matter must go further, the dossier is handed to the client's own licensed counsel, assembled so that counsel can stand on it without reservation. Mulium prepares the record; formal legal steps belong to the professionals licensed to take them.

If a name you hold is being used by someone else, the time to start the record is before you need it. State the matter in writing; it is reviewed individually, and answered either way.